LoriIvanaB.

Brands that lead don’t follow.

LoriIvanaB.

Creative strategist & cultural architect that stays one step ahead.

  • RoleCreative strategist · Brand lead
  • BasedNew York
  • Experience7+ yrs · B2C / B2B
  • PortfolioOn request

Lori Ivana B. is a creative strategist and brand design leader based in New York, with 7+ years across B2C and B2B markets. She partners with CMOs and founders to build brands that drive business outcomes, spearheading the strategy that defines them and leading the design teams that bring them to market. Function leads and beauty follows, but both are non-negotiable.

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Lori doesn't just deliver sharp, beautiful designs; she pairs them with well-organized reasoning and clear use cases. Her thoughtfulness and communication skills ensure the whole team knows exactly how to leverage her work.
— Product Marketer

Currently

Leading the internal creative studio at NewtonX, managing a global network of designers and creators across every visual touchpoint of the brand, from performance marketing and sales collateral to high-stakes events and bespoke gifting. Building scalable design systems from the ground up, so marketing and sales engines move with speed without sacrificing design integrity.

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Brands that lead
don’t follow.