About

Lori Ivana B. is a creative strategist and brand design leader based in New York, with 7+ years across B2C and B2B markets and roots in tech, start-ups, and creative agencies.

She partners with CMOs and founders to build brands that drive business outcomes, spearheading the strategy that defines them and leading the design teams that bring them to market.

Her work spans creative direction, brand and creative strategy, brand identity systems, campaigns, and production. The thinking is commercially-led. The craft is AI-powered, built to scale and optimized for performance.

Function leads and beauty follows, but both are non-negotiable.

A brand’s value grows in direct proportion to how easily a customer can say yes.

Off the clock, she’s catching waves, learning languages, and seeking out music & film festivals.