About

NYC-based creative leader with 7+ years across B2C and B2B markets and roots in tech, startups, and creative agencies. I partner with CMOs and founders to build brands that drive business outcomes, spearheading the strategy that defines them and leading the design teams that bring them to market.

Currently I lead the internal creative studio at NewtonX, where I directed a full rebrand and now manage a global network of designers and creators across every visual touchpoint, from performance marketing and sales collateral to high-stakes events and bespoke gifting. I build scalable design systems from the ground up, so marketing and sales engines move with speed without sacrificing design integrity.

My work spans creative direction, brand and creative strategy, brand identity systems, campaigns, and production. The thinking is commercially-led. The craft is AI-powered, built to scale and optimized for performance.

Strategy leads and craft delivers, but neither is negotiable.

A brand’s value grows in direct proportion to how easily a customer can say yes.

Off the clock, I’m catching waves, learning languages, and seeking out niche music & film festivals.