Work
Commercially-led brand building. The thinking sharpens the business case. The craft is AI-powered, built to scale, and optimized for performance. Selected case studies below; full portfolio on request.
Selected Clients








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Establishing an In-house Creative Studio
2026NewtonX
- Brand Systems
- Design ops
- Performance
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Cannes Lions GenAI Content
2026NewtonX
- AI-Generated Content
- AI Avatars
- Luxury
- Experiential
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Animated Presentation for Cannes Lions
2026NewtonX
- Motion Design
- Presentation Design
- B2B
- Technical
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ABX Aesop Gifting Campaign
2025NewtonX
- B2B
- Campaign
- ABX
- Gifting
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Homepage Redesign
2025NewtonX
- Web Design
- Product Marketing
- B2B
- UX
- Animation
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Adweek CMO Collaboration Presentation Deck
2024Adweek × NewtonX
- Presentation Design
- Data Visualization
- Thought Leadership
- B2B
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Timberland SS Global Campaign
2022Ceft and Company
- Fashion
- Retail
- Campaign
- Global
- B2C
- Casting
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The Hypergrowth Strategy Framework
2023NewtonX × DoorDash
- B2B
- Enterprise
- Infographic
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Industry Newsletters
2026NewtonX
- B2B
- Optimization
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Times Square Billboard Activation
2024NewtonX
- B2B
- Advertising
- OOH
- Social
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Data Visualization & Infographics
2026NewtonX
- Data Storytelling
- Information Design
- B2B
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Newsletter Cover Art
2026NewtonX
- Editorial
- B2B
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Rafaiel Knitwear NYC Pop-up
2022Rafaiel Knitwear
- D2C
- Retail
- Fashion
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Rafaiel Knitwear SS21, Launch Campaign
2021Rafaiel Knitwear
- Campaign
- Lookbook
- E-commerce
- Social
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Rafaiel Knitwear FW22
2022Rafaiel Knitwear
- Casting
- Lookbook Design
- Editorial
- Knitwear
- Fashion
- FW22
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Rafaiel Knitwear FW22 Holiday Campaign
2022Rafaiel Knitwear
- Holiday Campaign
- Editorial
- Social Media
- Film Photography
- Knitwear
- Fashion
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Rafaiel Knitwear, SS23 Campaign
2023Rafaiel Knitwear
- Casting
- International
- Editorial
- Knitwear
- Fashion
- SS23
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Scent for Good Brand Launch
2021Ceft and Company
- Brand Identity
- Creative Strategy
- Packaging Design
- Web Design
- Beauty
- Luxury
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Kro-gu Brand Refresh
2022Kro-gu
- Brand Identity
- Web Design
- Product Photography
- Jewelry
- D2C
- Wholesale
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Web3 Community Gifting Strategy
2023Protocol Labs
- Creative Strategy
- Merch Design
- Production
- Brand
- Web3
- Community
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Salon des Alt Social Launch Campaign
2021Ceft and Company
- Art Direction
- Post Production
- Positioning
- Sound Design
- Social Media
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Remote Social Campaign
2020Ceft and Company
- Fashion Shoot
- Influencer
- B2C
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Le Book Connections Digital Event Design
2020Ceft and Company
- B2B
- Virtual Event
- Digital Event
- Trade Show
- Showroom
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Katla Launch Apparel Design
2020Ceft and Company
- Product Design
- Apparel
- Brand Strategy
- Sustainability
- Storytelling
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Wardements x Pamela Anderson Apparel
2019Ceft and Company
- Product Design
- Apparel
- Brand Strategy
- Sustainability
- Storytelling
- Traceability
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Paid Ad Creative
2026NewtonX
- Performance
- A/B Testing
- Paid Social & Display
Testimonials
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